Your task is to create an engaging icon that will draw attention and encourage a user to learn more about your products. As for the remaining 30% of apps, people learn about them from advertising campaigns, reviews, newsletters, and social media posts. The statistics say that users search 70% of mobile apps in App Store and Google Play. An icon helps you stand out and reveals the essence of your unique selling proposal. Needless to say, an icon is a fundamental element of your brand identity. It’s a small image that stands for your app on a user’s device. Technical specifications for app icons on Android and iOS.To get a step ahead of competition, your app absolutely needs a professional icon that will enhance user engagement with your brand. An average person living in the US has more than 100 apps installed on their smartphone, and this number is growing by year.
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